Brain for Business
Brain for Business
Series 2, Episode 44: Are all innovation failures the same? With Professor Elena Freisinger, Ilmenau Technical University, Germany
0:00
Current time: 0:00 / Total time: -24:45
-24:45

Series 2, Episode 44: Are all innovation failures the same? With Professor Elena Freisinger, Ilmenau Technical University, Germany

Innovation is an inherently risky business.  When we push the boundaries of possibility and try to develop new products, processes or services, we are by definition moving into areas that are new and unexplored.  A key consequence of this is that innovation sometimes – or even often – results in failure.  But why is this?  And are all innovation failures the same?

To explore this further, I am delighted to be joined by Dr Elena Freisinger who, together with Professor Ian McCarthy of Simon Fraser University, has recently published on just this topic.

About our guest…

Elena Freisinger is an Assistant Professor of Innovation Management at Ilmenau University of Technology in Thuringia, Germany.

Elena’s research focuses on the behavioral aspects of Innovation Management, and she investigates the behavior of innovation decision-makers with regard to technological and environmental change and how this affects innovation management and business models of organizations.

The article discussed is open access and can be downloaded from here: https://www.sciencedirect.com/science/article/pii/S0166497224000452

You can find out more about Elena and her research here:

Discussion about this podcast

Brain for Business
Brain for Business
The Brain for Business, Brain for Life podcast takes the lessons from evidence-based academic research in the brain, behavioural and organisational sciences - neuroscience, psychology, behavioural economics and more - and brings them to life for a business and organisational audience.
Over the series we will speak to a range of neuroscientists, psychologists, behavioural economists, researchers and organisational practitioners, and look at some of the key aspects of human behaviour relevant to business and management practice. In so doing, we will seek to understand not just the what but also the how and the why – and how it can be done differently
Our overall goal? To build a bridge from research into the brain and behavioural sciences to practical, everyday insights and to help leaders at all levels within organisations enhance their effectiveness.