Brain for Business
Brain for Business
Series 2, Episode 42: How "Literary Futures" can change the way we think about opportunities, with Professor Rebecca Braun, University of Galway
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Series 2, Episode 42: How "Literary Futures" can change the way we think about opportunities, with Professor Rebecca Braun, University of Galway

In many areas of life – both personal and professional – the need to envision potential futures and establish how to get there is crucial. Indeed, some would argue that the ability to envision potential futures is part of what defines us as human beings. And while there are well established approaches such as scenario planning and forecasting, a recent paper in journal Futures outlines a promising new approach, informed by literature and the great literary works. To discuss this, I am delighted to be joined on the Brain for Business podcast by Professor Rebecca Braun.

Professor Rebecca Braun is the Executive Dean of College of Arts, Social Sciences & Celtic Studies at the University of Galway.

Prior to joining the University of Galway in 2021, Rebecca was Professor of Modern Languages & Creative Futures at Lancaster University in the UK, where she was also Co-Director of the Institute for Social Futures from 2017-2020. Rebecca held further lectureships and research fellowships at the Universities of Liverpool, Manchester and Oxford in the UK and at the Freie Universität Berlin.

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Brain for Business
Brain for Business
The Brain for Business, Brain for Life podcast takes the lessons from evidence-based academic research in the brain, behavioural and organisational sciences - neuroscience, psychology, behavioural economics and more - and brings them to life for a business and organisational audience.
Over the series we will speak to a range of neuroscientists, psychologists, behavioural economists, researchers and organisational practitioners, and look at some of the key aspects of human behaviour relevant to business and management practice. In so doing, we will seek to understand not just the what but also the how and the why – and how it can be done differently
Our overall goal? To build a bridge from research into the brain and behavioural sciences to practical, everyday insights and to help leaders at all levels within organisations enhance their effectiveness.