Brain for Business
Brain for Business
Series 2, Episode 40: Understanding the benefits of creative and adaptive leaders, with Dr Oana Velcu-Laitinen
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Series 2, Episode 40: Understanding the benefits of creative and adaptive leaders, with Dr Oana Velcu-Laitinen

A recent paper in the Journal of Possibility Studies argues that creativity is an essential skill for effective leadership and that creative leaders can motivate their teams more effectively and can handle novel challenges by being more flexible in going outside the typical routines.  Key to this is the important role played by a leaders’ creative identity and the recognitions that leaders can deliberately enact their creative identities in their roles, based on two ways to understand their creativity: as a way of thinking or as a personality type.

Just as importantly, however, leaders need to be adaptive in their approach – both to leadership and to the cultures they encourage in the workplace.

To discuss this further I am delighted to be joined by Dr Oana Velcu-Laitinen

About our guest…

Dr Oana Velcu-Laitinen is a researcher and consultant who works in the areas of creativity, change, innovation and well-being.

Her focus is challenging the habitual thinking of leaders, researchers and other knowledge workers to bring positive change and breakthroughs to their workplaces and domains of knowledge.

Oana has a published a number of papers and books, including “How to develop your creative identity at work”, published in October 2022.

You can find out more about Oana and her work here:

·         https://www.linkedin.com/in/oana-velcu-laitinen-phd-6081084/

·         https://www.velcu.fi/

The article from the Journal of Possibility Studies discussed in the interview is available here: https://journals.sagepub.com/doi/10.1177/27538699231226173

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Brain for Business
Brain for Business
The Brain for Business, Brain for Life podcast takes the lessons from evidence-based academic research in the brain, behavioural and organisational sciences - neuroscience, psychology, behavioural economics and more - and brings them to life for a business and organisational audience.
Over the series we will speak to a range of neuroscientists, psychologists, behavioural economists, researchers and organisational practitioners, and look at some of the key aspects of human behaviour relevant to business and management practice. In so doing, we will seek to understand not just the what but also the how and the why – and how it can be done differently
Our overall goal? To build a bridge from research into the brain and behavioural sciences to practical, everyday insights and to help leaders at all levels within organisations enhance their effectiveness.